Today’s Find: 1972 Kellogg’s 3-D All Time Greats Baseball Set – A Sugary Tale

Kellogg’s 3-D Baseball Cards. Ah…the memories.  Gives me a toothache just thinking about it. These cards were found sometimes in the cereal box, sometimes between the plastic liner and the cardboard box but always inside a very sugary foodstuff disguised as a nutritious breakfast.  Opening up a box of Frosted Flakes, the first thing I’d do even before pouring some of these sugary grains into my bowl, I’d dig deep into that box looking for that prize. Reggie Jackson, Jim Palmer, dang, Ross Grimsley.  I probably crushed a good amount of cereal before finding the baseball card hidden at the bottom of the box.  I really liked these cards.  Kellogg’s was able to merge “fairy tale” 3-D technology,  my favorite afternoon pastime (playing baseball) and free stuff into one exciting package. Sadly,  I knew I’d never be able to eat enough cereal to make a set. Little did I know, years later, I could have saved some tooth decay and bought the set directly from Kellogg’s. Cards that survive today are often found slightly curled with little cracks in the plastic covering.

Today’s find is the 1972 Kellogg’s ATG Set in NM/MT Condition.  Such a great set. Babe Ruth, Lou Gehrig, Tris Speaker, Ty Cobb…. Only $60.00

The cards in this 15-card set measure 2 1/4″ by 3 1/2″. The 1972 All-Time Greats 3-D set was issued with Kellogg’s Danish Go Rounds. The set contains two different cards of Babe Ruth. The set is a reissue of a 1970 set issued by Rold Gold Pretzels to commemorate baseball’s first 100 years. The Rold Gold cards are copyrighted 1970 on the reverse and are valued at approximately double the prices listed below (Beckett Online Price Guide)

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